"Welcome to Solutionism" Annual Report
Annual report showcasing Dow's exceptional accomplishments for the year whose theme, "Welcome to Solutionism," reflects the Company's leadership in the chemical industry. I created a concept that consisted of illustrations in Dow's official red (PMS 187) overlaid on photographs to highlight the wide range of solutions that Dow offers to everyday life: from window insulation to plasma screens to solar roof shingles to agricultural solutions for crops and so much more. Dow is present in ways that we don't normally think about.
I art directed custom illustrations and custom typeface, as well as photo shoots showcasing Dow employees around the world and their contributions.
Roles:
• Lead designer from concept to completion
• Art direction of junior designers
• Art direction of illustrations and photo shoots
• Print production (pre-press; onsite press check)
