HD•Chest Launch
Medical imaging experts, Siemens Medical Solutions, were ready to launch their newest scanning machine, the HD•Chest. I implemented custom photography and video to bring the concept to life: a man’s chest breathing and fogging up a glass in front of him. With the swipe of his hand he clears up the fog, which represents the HD•Chest’s high-end, state-of-the-art technology that uses the breathing pattern of each individual as an advantage, allowing for a clearer scan and, ultimately, a more accurate diagnosis.
Graphic program included:
• Print brochure
• Video + animation
Roles:
• Lead graphic designer
• Art direction of photo, video and animation
• Art direction of junior staff
