Brand Strategy
A disruptive and innovative construction technology poised for growth required a brand update that would position them as revolutionaries in their industry. I collaborated with our internal brand strategists to create a new tagline, message platform, and visual graphic system to communicate the integration of architectural design, engineering, and manufacturing. I was inspired by a grid pattern from Prescient's proprietary software to design a family of tactics that evoked innovation and forward-thinking.
Graphic program included:
• Signage (interior, exterior: site, way finding)
• Truck wrap
• Business Papers
• Recruitment Brochure
• Invitation
Roles:
• Lead designer from concept to completion
• Print production
Grid graphic inspired by Prescient's innovative construction technology.
Recruitment brochure.
Business papers.
Interior signage.
Interior signage.
Interior signage.