Brand Strategy
A pattern of growth and expansion demanded a transformation to Flack Steel’s brand that would attest their pivoting of the US steel industry. I worked with internal brand strategists on a name change and a graphic program of tactics to shed light on their range of services and establish their position as leaders in the industry.
Graphic program included:
• Logo update and business papers
• Website
• Eblast template
• PowerPoint template
• Business development collateral program
• Sharepoint intranet layout
• Brand usage guidelines
Roles:
• Lead designer from concept to launch
• Managing of web development team
• Print production
• Training of client staff on usage of templates and website CMS
Responsive website.
Website home.
Interactive overview.
Interactive detail.
Brand usage guidelines.