Brand Strategy
Chicago construction giant was looking to reinvigorate a brand that would reflect their continued success and position them as a key player in a contemporary landscape. I worked with a team of brand strategists to develop a marketing program with a visual graphic system that reflected the company’s principled approach to business and distinguished array of services.
Graphic program included:
• Logo and business papers
• Website
• Sales collateral templates
• Signage (office and site)
• Field apparel
• Truck wraps
• Brand usage guidelines
Roles:
• Lead designer from concept to launch
• Managing of web development team
• Training of Executive Construction's staff on usage of templates and website CMS
Logo
Responsive website.
Website home.
Website sub-level.
Business papers.
Invitation template.
Exterior and interior office signage.
Field apparel.