Recruiting Program
Real estate company in suburban Chicago, Coldwell Banker Honig-Bell, needed to expand their workforce to support their growing business. I worked closely with our client and with our internal brand strategist to ideate the perfect solution: a showcase of their fun culture, extraordinary benefits, and rewarding lifestyle to attract the right talent through an engaging website and print brochure.
Program included:
• Website
• Print brochure
• Screensaver
• Brand standards manual
Roles:
• Lead designer from concept to launch
• Managing of web development team
• Pre-press print production
"TruBlue" badge, used as the primary graphic asset to establish identity of the recruitment program.
Print brochure cover.
Showcase of impressive stats in print brochure.
Technology showcase in print brochure.
Section about continuing education in print brochure.
Responsive website.
Homepage in vertically scrolling website.
Reputation section of website.
Showcase of "Truths" or impressive stats in website.
Culture showcase included a mixture of company event photos, and videos of actual employees describing their experience.
Brand Standards Manual