Anniversary Campaign
Esteemed financial entity with a 25-year existence in Chicago needed to attract awareness to their presence. The “Our Roots in Chicago Run Deep” campaign emerged as a way to celebrate their 25-year anniversary and also increase awareness. I worked with internal brand strategists to create a graphic program that leveraged the Chicago skyline and integrated the Associated Bank logo as a way to represent the Roots campaign.
Graphic program included:
• Campaign graphic
• CTA bus ads
• Street banners
• Metra station advertising
• Promotional giveaway
Roles:
• Lead graphic designer
• Managing of contractors
• Print production
Campaign graphic.
Street banners.
CTA bus ad.
Metra station advertising.
Metra station wrap.